May 10, 2017

"Faster horse"

"If I asked my buyers what they wanted, they would have said it was a faster horse." - Henry Ford

Jó Beduschi

Jó Beduschi

Co-founder & CEO

I like and strongly believe in a famous quote of Henry Ford's: "If I asked my buyers what they wanted, they would have said it was a faster horse." In the last few articles we have been talking about Mutual.Life and our experiences throughout the validation process, also stating our personal opinions, so in this article we have decided to show how Mutual.Life users notice our value proposition. To begin, let's go to testimonials from the Mutual.Life members who submitted the first requests for reimbursement on the platform:

Jônatas Beduschi "Because I'm a distracted person, my cell phone has been dropped a few times on the floor. Most of the time nothing happened, but in two of them my screen broke, and the costs for the repair were high. Getting insurance for my phone is something that had never crossed my mind, because given the market insurance values, it is better to save money for a new device. With Mutual.Life, I found something different. My cell phone on the floor, broke the screen (yes, for the third time), I reported it to the group, and before long I had the money to repair the screen in my account, with very low costs and without discomfort or headaches.

Jônatas Beduschi

Thiago Martins "Mutual.Life's proposal makes perfect sense. As soon as I learned how the business worked, I wanted to be a part of it because I own goods that are not worth getting traditional insurance, such as my cell phone, and Mutual.Life provides a much more comfortable and dependable scenario to protect them, and you still have control over all group decisions. An enormous advantage, which I enjoyed, is the de-bureaucratization of processes. My cell had its screen broken; I sent photos, I told the group the story and in a few days the repair money was in my account. Simple and reliable."

Thiago Martins

In addition, some time ago we decided to report on the perception of Mutual.Life's value proposition .and we believe the best question would be: Would you invite others to Mutual.Life? After all, as the poet once said, "a referral received is satisfaction guaranteed." See the responses to the report and analysis of users who responded and authorized the disclosure that we edited:

  • Felipe Lomeu:
    He would not only invite people to Mutual.Life, as it is one of the projects that have become a reference in terms of innovation and that he comments whenever he wants to exemplify something new and really innovative. According to him, on a scale of 0 to 10 his willingness to invite would be 9 because he does not give anything a 10.
  • Jonatas Beduschi:
    Yes, he invited four close friends. Every friend found the proposal very interesting and wanted to participate in something similar.
  • Vinícius Salomão Barbosa:
    Yes, I would invite and am very much enjoying this concept.
  • Ramon Almeida Machado:
    Yes, he even invited his siblings. He told his siblings that they should also participate Mutual.Life and made it a point to say that whenever he talks about startups and innovation, he always comments about Mutual.Life and sees it as a serious and promising business.
  • Samuel Gracioli da Silva:
    Yes, invited two close people who also found the proposal very interesting.
  • Ozeias Tavares:
    Not only would invite, as has already invited a friend. He believes that the main point in order for someone to join is the relevance of the product to the person. People need to get used to the idea as the business model is very innovative. But he guarantees that we are on the right track.
  • Lucas Fonseca Pinto:
    Was sure to state that he thinks the business model is great and that he is already inviting others.

Well, as you know, we at Mutual.Life do not breed horses or build cars, but using the example of Henry Ford, we worked not just to meet our customers' expectations, but to know and exceed them. Throughout the next articles, we will bring other researches and opinions of the group that, by the way, does not stop growing and since we also do not stop evolving, certainly we will have many news soon. Stay tuned!


Jó Beduschi

Jó Beduschi

Co-founder & CEO

Has a bachelor's degree in law, an MBA in business management and is getting a master's degree in Neuromarketing, and has had businesses in Brazil and abroad. Jó advises companies and startups and was director of the Start You Up accelerator in Vitória, ES.


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