The year started off with our Trello giving us signs of overload. From business and product to digital marketing and growth hacking, we have enough tasks to stay in full time twice over in the project, and of course this is also covered in our key goals and results (OKR) for 2018, which were carefully planned at the end of the last year and which we will talk a little bit about on this post.
First and foremost, for those who do not know, the OKR methodology (Acronym standing for Objectives and Key Results) is a strategic planning methodology created by Intel Corporation in 1998 and widely disseminated after Google's successful adoption in 1999, which supports its exponential growth to date. To know more about this methodology, we recommend Thiago Rocha's article (published in Portuguese).
At the beginning of December last year, we met to define our objectives and key results, and separated our OKR into two groups: the company's OKR and the employees or partners' OKR. In general, our objectives and key results cover the following areas and themes: product, validation (experiments), business lines, investment, regulation, digital marketing and growth hacking. We can say that our key objectives and results are bold but doable.
Our events calendar has already started the year in a very interesting way. We were invited to attend the 3rd edition of Forum S2 - Management & Distribution of Massive Insurance, which will take place on March 7th and 8th in São Paulo. We were also invited to participate in the 2018 edition of Insurtech Brasil, the biggest event of insurtechs and innovation in the Latin American insurance market, which will take place on April 5th, in São Paulo.
For us, it is always an opportunity to share with the market what we are doing and what our challenges are. As previously said by Fabrício Matos, co-founder and CTO of Mutual.Life, "we believe that the more open we are to criticism and questioning, the faster we will overcome them, and the more easily we will develop the different partnerships we will need along the way".
Last year we invested a lot of resources on research and validation. We knew it would not be good to think about product before some answers, let alone develop an app based on assumptions, an error that happens every day in the startup environment. We learned a lot with a concept test we did and it is still active with almost 40 participants.
Now, in 2018, if we have to choose what is most important, we would not think twice before answering: product. We know that no environment matters if we do not have a well-designed product. And above all, we know that only with the product on the market will we get deeper answers.
We plan to launch our platform into the market by the beginning of the second half of this year. We hope that we have made progress with regulatory issues until then. We remain cautious, wanting the open commercialization of our services to take place in a responsible manner and with the necessary legal certainty.
What to expect from 2018
With the launch of our platform, we hope to take another step towards our goal: to bring more security and economic stability to millions of people around the world, especially in developing countries such as Brazil, where most of the population is vulnerable to accidents and other forms of damage, mainly for two reasons: either because existing insurance products are financially infeasible, or because there are no options suited to the specific needs of these people. And that is why we want to reinvent the insurance market.