March 05, 2018

What to expect from 2018

The year started off with our Trello giving us signs of overload. From business and product to digital
marketing and growth hacking, we have enough tasks to stay in full time twice over in the project

Jó Beduschi

Jó Beduschi

Co-founder & CEO

The year started off with our Trello giving us signs of overload. From business and product to digital marketing and growth hacking, we have enough tasks to stay in full time twice over in the project, and of course this is also covered in our key goals and results (OKR) for 2018, which were carefully planned at the end of the last year and which we will talk a little bit about on this post.


First and foremost, for those who do not know, the OKR methodology (Acronym standing for Objectives and Key Results) is a strategic planning methodology created by Intel Corporation in 1998 and widely disseminated after Google's successful adoption in 1999, which supports its exponential growth to date. To know more about this methodology, we recommend Thiago Rocha's article (published in Portuguese).

At the beginning of December last year, we met to define our objectives and key results, and separated our OKR into two groups: the company's OKR and the employees or partners' OKR. In general, our objectives and key results cover the following areas and themes: product, validation (experiments), business lines, investment, regulation, digital marketing and growth hacking. We can say that our key objectives and results are bold but doable.


Our events calendar has already started the year in a very interesting way. We were invited to attend the 3rd edition of Forum S2 - Management & Distribution of Massive Insurance, which will take place on March 7th and 8th in São Paulo. We were also invited to participate in the 2018 edition of Insurtech Brasil, the biggest event of insurtechs and innovation in the Latin American insurance market, which will take place on April 5th, in São Paulo.

For us, it is always an opportunity to share with the market what we are doing and what our challenges are. As previously said by Fabrício Matos, co-founder and CTO of Mutual.Life, "we believe that the more open we are to criticism and questioning, the faster we will overcome them, and the more easily we will develop the different partnerships we will need along the way".


Last year we invested a lot of resources on research and validation. We knew it would not be good to think about product before some answers, let alone develop an app based on assumptions, an error that happens every day in the startup environment. We learned a lot with a concept test we did and it is still active with almost 40 participants.

Now, in 2018, if we have to choose what is most important, we would not think twice before answering: product. We know that no environment matters if we do not have a well-designed product. And above all, we know that only with the product on the market will we get deeper answers.

We plan to launch our platform into the market by the beginning of the second half of this year. We hope that we have made progress with regulatory issues until then. We remain cautious, wanting the open commercialization of our services to take place in a responsible manner and with the necessary legal certainty.

What to expect from 2018

With the launch of our platform, we hope to take another step towards our goal: to bring more security and economic stability to millions of people around the world, especially in developing countries such as Brazil, where most of the population is vulnerable to accidents and other forms of damage, mainly for two reasons: either because existing insurance products are financially infeasible, or because there are no options suited to the specific needs of these people. And that is why we want to reinvent the insurance market.

Jó Beduschi

Jó Beduschi

Co-founder & CEO

Has a bachelor's degree in law, an MBA in business management and is getting a master's degree in Neuromarketing, and has had businesses in Brazil and abroad. Jó advises companies and startups and was director of the Start You Up accelerator in Vitória, ES.


Previous Posts

November 10, 2018

The Biggest Market in the World

The insurance market is the largest market in the world.
Our proposal aims to solve a common problem in third world countries.

Read more
October 10, 2018

Work, work and more work!

Our pilot group completed 22 months. Understanding what is and is not really important in the routine
of the group and its members has helped us significantly in the development of the Minimum Viable Product.

Read more
December, 2017

Is regulation really an obstacle for insurtechs?

A very important aspect for an insurtech are the regulatory issues. And, about this, it was great
to know the work of the CNSeg and it was also very important to hear SUSEP's positioning.

Read more
November, 2017

Blockchain, AI and the future of insurance

What if we combined Blockchain technology and Artificial Intelligence
and rethought the current insurance model, which is archaic and inflexible?

Read more
October, 2017

Marketing and Product

Contributing to Mutual.Life's development

Read more
September, 2017

Blockchain at Insurtech Brasil 2017

The challenges are enormous, but the potential for value creation is infinitely greater

Read more
July, 2017

MSW Capital, BR Startups and BB Seguridade

"Stay out of the market’s radar", a mission almost impossible, I confess

Read more
May, 2017

"Faster horse"

"If I asked my buyers what they wanted, they would have said it was a faster horse." - Henry Ford

Read more
April, 2017

Stories of an MVP

Running a smartphone protection pilot with our early adopters

Read more
March, 2017

What we learned from the first indemnity

When two almost simultaneous refund requests came

Read more
February, 2017

New membership approval process

Mutual.Life groups are formed by trusted people.

Read more
January, 2017

Pilot Group with Used Smartphones!

We took our first real step!

Read more
December, 2016

We’re here!

Welcome to Mutual.Life's Blog!

Read more
Follow Us

Stay Updated

Follow the news, our work, achievements
and get an inside look at our behind the scenes.